Every Stylist's Guide to Successful Hair Extension Marketing

There’s no doubt about it – the hair extension business is hot and getting even more popular – not just with celebrities, but with everyday salon clients as well. There’s a growing demand for this service that has now reached a billion-dollar market value with statistics showing a projected value of $7.63 Billion by 2029.

Very exciting! So, if you're currently in the hair biz and brainstorming ideas on how to unlock all that potential, think about adding this specialty service to your service menu to increase salon turnover.

The billion-dollar question is: How in the world do I sell more hair extensions?

The good news is, there’s room for everyone in the industry to succeed. But on the flip-side, you need to have a strong marketing strategy to nail this niche and be a cut above the rest. 

Creating the most effective hair extension marketing plan can help you:

• Attract more customers,
• Increase your income, and
• Grow your salon business.

It’s time to become respected as one of `THE top hair extension stylists’ in your town! 

Keep reading to discover some hair-raising ideas to grow your client base and stay on top of the mane game. 

1. Keep Quality At Your Core - Get Certified!

Professionally installing high-quality hair extensions is no easy feat! Serve your clients with seriously fabulous hair by learning proper installation, maintenance, and extension care first before adding this service to your menu. Choose online and in-person training that complements your offerings. Grow your skills and confidence by learning the most exciting extension methods in the market by signing up for certification courses offered at Philocaly.

2. Wear extensions yourself! 

Being your own model is one of the best ways for your clients to jump on the hair extension train. More often than not, clients look up to their hair stylists and if they see you wearing hair extensions, they might feel motivated to do the same. If you also wear one, you can discuss your experience first hand and really know the process inside out. Long story short: clients love stylists who practice what they preach!

3. Introduce Your Service To Loyal Clients

It’s time to get the word out, and your best advertisement is already in your chair! You can start by offering hair extensions as a complimentary service to create subtle transformations, such as building volume. This little investment to gift your most loyal clients with the hair makeover they never knew they needed will be well worth it, we promise! 

P.S Don’t forget to take those before and after pics.

4. Get Social

Nothing gets your marketing going quite like a social media post. Most people jump on sites like Facebook, Twitter, and Instagram when looking for professional salon services in their area. Build your book and post those before and after photos, tutorial videos, and how-to’s to show how easy it is to go from ‘so-so’, to ‘so gorgeous’ with high-quality extensions, installed by non-other than you. 

You can also collaborate with influencers to widen your reach even more. Influencer marketing is all the rage and it’s a great way to instantly expand your audience. You can also let your viewers in on the fun with social media contests to engage them even more. Ask followers to share images for you and tag friends in exchange for the chance to win some freebies. 

Get familiar with Facebook Ads and Instagram Ads to raise even more awareness and showcase all the incredible transformations your team can create. When it comes to social media platforms, the possibilities are practically endless!

5. Run Programs That Hype Up Your Business

Create exciting loyalty programs and referral programs as part of your marketing strategy. Clients tend to appreciate this and get even more amped up to spread the good word, as they like to earn points and rewards. Customise your program with referral codes, bonuses, and incentives to keep them coming back for more; helping you to convert potential customers to lifelong clients. 

6. Create A Business Website

This is the perfect space to showcase everything people love about your salon. You can post a gallery of photos, updates, blogs, and promos to entice and engage. It helps to have a website your clients can visit to learn more about your various hair extension services, products, and extras.

Here they can also share things like feedback forms, track their points from programs they’ve joined, and even post glowing reviews.

Ready to take advantage of this explosively growing market? 

Cash in on the craze and have fun showcasing your hair extension services! 

We hope our guide was able to point you in the right direction and help you gain confidence in adding this exciting service to your menu.

But stylists, we warned: solid marketing isn’t enough. 

You also need to make sure you’re offering premium quality extensions and letting people know that your salon won’t settle for anything less. Now is the time to use hair extensions artistry and creative hair design accessories to make your salon stand out!

Need help finding your perfect partner in all things hair extensions? You don’t need to look far. At Philocaly, you’ll feel secure that your business is in the hands of an ethical brand that is both trustworthy and reliable – just like you!