Our Difference
Social Impact
Ethically Sourced
We take pride in leading with integrity. In an industry plagued by exploitation and unethical practices, we stand apart. Our commitment is unwavering: to set a higher standard grounded in respect, fairness, and transparency.
Step 1
We source virgin hair directly from willing donors in the Chinese countryside, ensuring top quality and fair compensation while cutting out middlemen
Step 2
We start by dividing the raw hair into small bundles, then stitch them into wefts. Secured with three threads, the hair stays perfectly aligned, preventing tangling or flipping as we move through the next steps.
Step 3
- Our cold bleaching process is gentle and keeps the hair strong and soft. It takes 4-5 days, with the temperature kept between 25℃-30℃. This extra time ensures the hair stays in great condition before coloring.
Step 4
From deep shades to ultra-lights, we masterfully color each strand. Every strand is checked against color samples to make sure it looks just right, giving you the perfect shade, vibrant hue, and natural look every time.
Step 5
Our hackling process smooths out any tangles to keep hair uniform and aligned. Hair found out of place is immediately removed, ensuring your extensions stay silky and flawless, from root to tip.
Step 6
Our commitment to quality runs through every step. With four rounds of inspections, we guarantee every product exceeds expectations. Our attention to detail ensures that what you receive is nothing short of perfection.
Single Donor
Our extensions are sourced from a single donor per set, ensuring every strand flows seamlessly and remains tangle-free. Unlike other brands that mix hair from multiple sources, we prioritize quality over shortcuts. This single-donor process delivers stronger, smoother, and more natural-looking hair—and the difference is unmistakable.
Cuticle In-Tact
Our extensions are thoughtfully crafted to preserve the cuticles—nature’s key to healthy, shiny, and resilient hair. Stripped cuticles lead to dull, fragile, and unmanageable strands, but we take a different approach. By safeguarding every strand’s natural beauty, we ensure our extensions not only look luxurious but also stand the test of time.
No Acid Baths
Our hair extensions are expertly crafted with the utmost care, free from acid baths or harsh chemicals. We utilize cutting-edge cold bleaching technology and refrain from using textile dyes, preserving the hair’s natural integrity and delivering a superior product.
Silicone free
No shortcuts, no silicone illusions. While others rely on temporary coatings to mask poor-quality hair, we deliver authenticity that lasts. No deceptive shine—just pure, uncoated quality that speaks for itself.
Giving back
Charity
We proudly allocate 1% of our sales to organizations championing women’s rights, health, and empowerment. Initiatives such as the Kering Foundation, Malala Fund, and Breast Cancer Research Foundation inspire our vision for a brighter, more equitable world.
Recyclable
Sustainable Packaging
Our thoughtfully designed packaging incorporates recyclable materials, reducing waste and reflecting our dedication to sustainability. With every product we deliver, we reaffirm our commitment to a greener, more responsible future.
Charities We Support
Discover the remarkable charities we are honored to support and the meaningful impact they create in communities worldwide.
Learn
Recycling Program
As one of the leading suppliers of hair extensions, we recognize the significant environmental impact of waste, with much of it ending up in landfills. This is why we’ve partnered with the Matter of Trust Program and their Clean Wave Campaign to raise awareness about waste fiber recycling and repurpose used extensions to help clean oil spills. Together, we aim to drive meaningful change and reduce our industry's ecological footprint.
Step 1
Cut off the extension portion (tapes, wefts, clips, bonds) from the hair extensions.
Step 2
Neatly package the hair extensions. Cut down on transportation emissions by sending us the hair in bulk (enough to fill a shoebox is a good rule of thumb).
