The Simple, Profitable Way to Price Hair Extension Services
Aug 08, 2025
Okay, stylists, let's talk money moves! Pricing your incredible hair extension services shouldn't feel like a math exam. Whether you're just launching your extension empire or giving your current price list a glow-up, a few simple formulas are all you need to ensure you're covering your costs, delivering massive value, and, yes, making that healthy profit you deserve.
At Philocaly, we're all about keeping things straightforward and profitable. Here’s our step-by-step guide to confidently setting your prices and watching your business flourish!
Step 1: Mark Up the Cost of the Hair (Get Your Product Profit On!)
First things first: you're not just a stylist, you're a curator of premium hair! So, start by bumping up the base cost of the Philocaly hair by a smart markup percentage. We're talking typically between 10% and 35% . This isn't just random; it helps cover your overhead ( rent, utilities, and coffee!) and contributes directly to your profit margin.
Quick Math, Big Impact:
A 10% markup means you charge $110 on a $100 product. Easy profit!
A 20% markup means you charge $120 on a $100 product. Even better!
A 35% markup means you charge $135 on a $100 product. Now we're talking serious business!
This markup ensures you’re not just breaking even on materials – you're actually earning from every gorgeous strand you use.
Step 2: Add the Installation Fee (Your Skill, Your Price!)
Once you've got that marked-up hair cost dialed in, it's time to add your installation or service fee. This is where your magic happens! This fee is all about charging for your expertise, your precious time, and that undeniable technical skill you've honed.
The Formula, Simplified:
Client Hair Cost (with your awesome markup) + Your Installation Fee = Total Service Price
Every stylist's installation fee will be unique, and that's a good thing! It should totally reflect your experience level, the specific Philocaly method you're using, and your fabulous clientele. This isn't just a number; it's your opportunity to show the world your value.
Step 3: Calculate the Final Total (Show Me the Money!)
Now, combine those two powerhouses: your product cost (after that sweet markup) and your hard-earned service fee. The grand total is what your client pays, reflecting the full, luxurious cost of your professional service, materials included.
This approach gives your clients crystal-clear clarity on their investment – and gives you a fair, healthy return for your time, talent, and investment in top-tier Philocaly products. Win-win!
How to Set That Perfect Installation Fee (No Crystal Ball Needed!)
Your service fee isn't just pulled out of thin air. It's a strategic decision informed by:
Your Skill Level (You're a Pro, Charge Like One!): As your experience grows and your confidence soars, so should your pricing. Clients genuinely respect professionalism and are absolutely willing to pay for quality, transformative work. Don't undersell your artistry!
Your Local Market (Know Your Worth in Your City!): Keep an eye on what other amazing stylists in your area are charging. While you don't need to be a copycat, understanding your local market helps you position yourself competitively and ensure you're not leaving money on the table.
Feeling a little unsure where to start? No stress! We've included suggested price ranges in our method-specific Philocaly booklets to give you a solid jumping-off point.
Ready to Master Your Pricing & Your Craft?
Take the guesswork out of both pricing and technique! Enroll in one of our professional Philocaly classes to learn how to price with absolute confidence and truly master your extension methods. You can also download our full pricing chart or contact us directly for personalized help customizing your pricing strategy. We're here to help you thrive!
Review Our Pricing Guides for A Complete Walkthrough
